Promote a raffle fundraiser with these 5 tips

There never seem to be enough funds lying around. So when you need to generate some money for your cause, a raffle fundraiser is a great option. They’re the second-most popular fundraising method, used by 58% of nonprofits and educational organizations. When you’re ready to sell more tickets, here are five tips to promote your raffle fundraiser.

Create attention-grabbing posters

Most marketing strategies involve eye-catching graphics. They’re what capture attention and get people to read the rest of your advertisements. Of course, you’re too busy planning a raffle and likely don’t have time to build amazing graphics from scratch.

To save time without sacrificing quality, there are thousands of free competition poster templates available online from sites like PosterMyWall. All you need to do is choose the template that best fits your raffle, customize the information with the easy drag-and-drop editor, and you’re ready to post!

Upload your posters to social media and your website, or you can go old-school and print them out to hang around town. No matter how you choose to use your designs, your posters will definitely help you sell more raffle tickets.

Advertise on traditional media

Digital marketing like social media is great, but it reaches a global audience. People in other towns, states, or countries likely won’t attend your raffle. You need to focus on local marketing. And one of the best ways to keep your promotions local is to advertise on traditional media channels like local TV or radio.

Reach out to local stations to find out their advertising rates. Many smaller channels offer competitive rates, making it easy to advertise around your area without breaking the bank. Taking out some TV and radio ads is a great way to promote your raffle fundraising to a large local audience.

Create a social media event page

People will likely have questions about your raffle, and posters have limited space for information. To answer all potential participants’ questions, create a social media event page.

A social media event page is a great place to put all the pertinent information about your raffle into one easy-to-find location. You can then share the event page with your followers (and they with their followers) directly through the platform for easy promotions.  

People can also RSVP to attend your raffle fundraiser on your event page, making it easy to plan for how many people will attend. Social media event pages really are an event organizer’s best friend!

Take out a few social media ads

The main frustration with social media marketing is that only your followers will see your posts organically. To promote your upcoming raffle beyond just your follower group, it’s a good idea to take out some social media ads.

With social media ads, you pay the platform a small fee, and it’ll promote your post to an audience demographic of your choice. For example, you can choose details like age, location, interests, and more to select the perfect target audience for your raffle promotions, making them even more effective.

The best part about social media ads is that you can choose how much you want to pay, making it easy to stay on budget. It’s the quickest and easiest way to get thousands of views for your raffle in a matter of days!

Harness the power of email marketing

With most types of advertising, you just have to hope that your message reaches the right people. However, there is one type of marketing that allows you to message your audience directly and even make their phone send them a notification! And that’s email.

Email is one of the most effective forms of digital marketing. The average email campaign generates an incredible $36 for every $1 spent! All you need to do is build up your contact list and send regular emails keeping your raffle top of mind.

Most marketing professionals suggest sending between one and three emails per week. That’s typically enough to remind people about your raffle and encourage them to enter without annoying them into unsubscribing.

Email marketing is also very effective for retargeting. If you plan to host another raffle or fundraising event later on, the people who participated in this raffle might be interested again. Since you already built your contact database, it’s easy to send new promos to your existing contacts, helping you advertise other events down the road. Email is the gift that keeps on giving!

Sell more raffle tickets with effective marketing

The more tickets you sell, the more money you’ll raise! With effective promotions like eye-catching posters, traditional advertising on local TV and radio stations, a social media events page to answer questions, a few social media ads, and plenty of marketing emails, there’s no way anyone in your area will be able to miss a chance to win your raffle. 

Jason

Delving deep beneath the surface, Jason unveils the mysteries of the aquatic world. At fishyfacts4u.com, he casts light on the obscure, sharing revelations and wonders from the watery depths.

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