Instagram today is the easiest way one can reach potential clients. If you own a small or a big business, you should have an Instagram business account. It is irrespective of the type of content your profile holds. It is not necessary to get the business verified in order to avail the business account benefits which are extremely important for marketing. Here, we have mentioned some tips that were gathered by talking to social media experts from Instazoom.
What is an Instagram business account?
Like Facebook Page, Instagram uses business accounts for conventional and unconventional marketing and access features that aren’t available in non business accounts. For instance, one can boost the posts to reach a huge and potential audience. One can add links to Instagram stories, add partner accounts , verification options, get people to contact you or visit your websites, and get the native analytics.
One can convert a business account to a personal account whenever they desire. Hence one can track the impact of one’s marketing analytics on Instagram. The one thing to be considered is that the Instagram account should not be private. Business posts are similar to that of a personal profile and the reach isn’t impacted much as long as the engagement is strong.
To create to a business account:
You can either convert a personal profile or create a new business account. To convert a personal profile to a business account, link to a current facebook page or create a new page if you don’t have one. To create a new business account go to settings > sign up for a business account > switch to business profile. If one wishes to create a new business profile you will be asked to link to a facebook page and provide the required information including name and contact number. After some time, Insights will be available. Don’t be scared if you don’t see insights immediately .
Things to do get better
- Keep an attractive bio which Is informative and tells the visitors about your business.
- Update contact information so that the visitors can contact you on call or mail and not just instagram chats.
- Keep an attractive display picture which makes the audience interested in your business.
- There are options like email,message, view shop, book, appointment,etc clickables which can be used as well.
Protect Your Business Account
Theft of Instagram accounts is very common and hence hacking can be protected via two factor authentication under the settings tab. You can protect your account apart from password using a text message verification or using recovery codes. A pass code will come on your phone, with that only you will be able to login in to your Instagram account.
Getting Account Verified
Blue verification tick always looks appealing and attractive and getting verified is simpler on Instagram than anywhere else. Just head to settings and click on request verification. Instagram will check if you fulfil the requirements and your account will be verified accordingly.